Broker profile
Alice Blue Review (2026): Brokerage, Platforms, API & Execution - The Published Facts
Alice Blue is a Bengaluru-headquartered discount broker known for aggressive per-order pricing and a free API that plugs into several retail algo-trading platforms. It competes primarily on cost.
At a glance
Alice Blue brokerage calculator · Compare Alice Blue with other brokers
- Type
- Discount broker
- Official website
- https://aliceblueonline.com
- Delivery brokerage
- ₹20 or 2.5% per order (whichever is lower); ₹0 on the Freedom (F20) plan
- Intraday brokerage
- ₹15–₹20 per order depending on plan - see official pricing
- F&O brokerage
- ₹15–₹20 per order depending on plan - see official pricing
- Account opening
- Free (online)
- AMC
- ₹0 (zero AMC)
- Platforms
- ANT Mobi, ANT Web
- Trading API
- ANT API - Free (per official page) (docs)
- Products
- Equity, F&O, Currency, Commodity, Mutual funds, IPO
- Exchanges
- NSE, BSE, MCX
- Algo support
- Yes - free ANT API; partnerships with algo platforms
- Reported execution speed
- Not Disclosed
- Margin
- MTF available
- Research
- Basic; third-party integrations
Strengths (published)
- Low per-order pricing on its flat-fee plans
- Free API with several algo-platform partnerships
Limitations
- Smaller client base and brand than the top brokers
- Platform polish trails category leaders
Who is it best for?
Price-sensitive algo traders exploring beyond the biggest names.
This profile is compiled only from the sources listed below. Fields marked Not Disclosed mean no verifiable published figure existed at review time - we never estimate or infer. This is information, not investment advice, and this site has no relationship with Alice Blue.
Frequently asked questions
What brokerage does Alice Blue charge?
Per its official pricing at our last review: delivery ₹20 or 2.5% per order (whichever is lower); ₹0 on the Freedom (F20) plan; intraday ₹15–₹20 per order depending on plan - see official pricing; F&O ₹15–₹20 per order depending on plan - see official pricing. Statutory charges apply on top. Verify the current schedule on the official pricing page, as rates change without notice.
Does Alice Blue offer a trading API?
Yes - ANT API. Published pricing: Free (per official page). See the official documentation for rate limits and terms.
How fast is Alice Blue's order execution?
Alice Blue publishes no execution-speed figure that we could verify on its official site or in top-ranked published comparisons, so this metric is shown as Not Disclosed.
Who is Alice Blue best suited for?
Price-sensitive algo traders exploring beyond the biggest names.
Related brokers
- Zerodha
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- Upstox
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- Groww
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- Angel One
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- Dhan
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- Fyers
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Head-to-head comparisons
- Alice Blue vs Zerodha
- Alice Blue vs Upstox
- Alice Blue vs Groww
- Alice Blue vs Angel One
- Alice Blue vs Dhan
- Alice Blue vs Fyers
- Alice Blue vs ICICI Direct
- Alice Blue vs Kotak Neo (Kotak Securities)
Sources
- Alice Blue - official website - https://aliceblueonline.com
- Alice Blue - official pricing page - https://aliceblueonline.com/pricing/
- Alice Blue - official API page - https://aliceblueonline.com/trading-apis/